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for future "askers", I'm pretty positive that the answer is a.)emotions and ethics. It is in the lessons (I just read it)

Hope this helps.

Answer: a. emotions and ethics.

Persuasion mainly appeals to emotions and ethics, as these are the most effective ways to convince someone of an opinion. Authors that try to persuade through emotion often present scenarios that are sad, exciting or outraging in order to persuade the reader of a particular opinion. On the other hand, authors that attempt to persuade their audience through ethics often try to appeal to the reader's moral principles or highlight the speaker's moral qualities.

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