Answer:
Manufacturers believe that by promoting traditional gender roles and expectations in their marketing campaigns, they can tap into existing cultural norms and capitalize on the preferences of their target demographic. Additionally, these types of toys have historically been popular with consumers, which perpetuates the cycle of production and marketing.
There is also a belief that catering to gender stereotypes can make it easier for parents and gift-givers to choose toys for children, as they may feel more comfortable selecting toys that align with societal expectations. Ultimately, the goal of toy manufacturers is to sell products and make a profit, and if promoting traditional gender roles helps them achieve this goal, they are likely to continue doing so.
