Bill gate's product was considered as new and innovative on that time which somehow make the customers categorized Bill gate's product as a risky purchase.
In a free enterprise, the product that has the highest demand on the market will bring the most wealth for the entrepreneur, and all entrepreneurs could leverage this situation without much government intervention.
Since bill gate's product has a really high demand on the market, Bill gates gained enough momentum to mass produce his product and bring a lot of revenue for him.
