Question

Wrigley's chewing gum is the same product whether you buy it in japan, great britain, brazil, or the united states. wrigley's sells the same products around the world. it has adopted a(n) _____ strategy.
a. product adaptation
b. localization
c. straight extension
d. product invention
e. ethnocentric

Answer 1

Wrigley's chewing gum is the same product whether you buy it in japan, great Britain, brazil, or the United States. Wrigley's sells the same products around the world. It has adopted a straight extension strategy. A straight extension strategy is when a company markets a product in a foreign market.