As discussed in class, Coke Zero
a) Is targeted to hipsters and trendy millennials, leveraging the strength and chic of "zero."
b) Has a flavor formula like Classic Coke, zero calories, and targets health conscious men, who either do not like Diet Coke's taste or don't relate to the "diet" positioning.
c) Is very similar to Caffeine Free Diet Coke, so resulted in extreme cannibalization of Diet Coke, and is now considered a marginal product for Coke.
d) Has a flavor formula match to Diet Coke, but silver packaging and more ads about sports to attract men
e) Has a flavor formula match to Classic Coke, and is positioned to disguise the fact it is low calorie through a masculine positioning.
