Question

Lily's apparel, a renowned apparel store, focuses on gen y customers and provides them with a customized clothing experience. the store helps the customers to design clothes that appeal to their individual style. lily's apparel has defined its target market by _____.â

Answer 1

 lily's apparel has defined its target market by : Psychographic characteristics
A psychograhic characteristic is a way to define a target market by finding similar attitudes, lifestyle , or value.
By knowing this similarities, we could find a product that will fulfill all the needs that is required by the majority of that market