After several years of volunteering to play the piano and sing at a local nursing home, callie decided the time was right to tap into the growing elder care market. she started music and memories, inc., a nonprofit corporation that would hire local talent to perform her own music productions directed toward this market. in order to write and produce several productions each year, callie needed start-up funds. an instructor at the local community college suggested that she begin by ____________, because this effort would help introduce her idea to interested investors as well as suggest government grant applications that callie might pursue.