After World War II, television technology advanced and improved in such a fashion that nearly everyone could own a television or have access to one. Television provided media in masses far greater than any technology before it. Television also opened up jobs in many career fields, such as the entertainment industry and the broadcasting industry, and mass production led to more jobs in manufacturing and sales. Advertisers also recognized the massive potential in television and the field of advertising exploded. Politicians jumped on board and soon discovered that appearing well on camera was a whole new dynamic in politics. As a medium, television provided live coverage of world events in a way that no other medium had. It raised social consciousness and changed how American’s saw themselves and the world around them.
