Channel intermediaries play an important role in matching distributors and consumers.
Who are channel intermediaries?
These are known as the middle men, who facilitate the delivery of goods from the manufacturer to the final consumers.
These intermediaries are :
- Middlemen (wholesalers, retailers),
- Distributors
- Agents
Hence, channel intermediaries play an important role in matching distributors and consumers.
Learn more about channel intermediaries here: https://brainly.com/question/13994596
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