explain on how the media can influence public opinion of sports personalities in both a positive and a negative way...

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It can influence public opinion in a positive way by showing classic stories of kids who come from poor families and how it motivated them to stay in school and perhaps even go to college. It can influence public opinion in a negative way by highlighting the use of dangerous performance enhancing drugs (steroids) as well as a hyper-macho culture which has sometimes been seen to encourage bullying or sexual assault.
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