Question

Pete is conducting a survey to determine his customers’ overall satisfaction about the quality of his company’s products. He sends out surveys to the 5 customers who have purchased the largest number of items over the past year. Are his results likely to be representative of the population he is trying to analyze? Explain.

Answer 1

No.

5 customers is not a large enough sample to base his entire company's reputation on. The fact that they have bought the most items doesn't change this.

Pete should instead reach out to as many customers as possible to get a better representation of the company's customer satisfaction.

Hope that helps!

:D®

Answer 2

Answer:

The sample is from the right population, his customers. However, because he is surveying such a small number of people and only asking his best customers (who are probably the most satisfied, or they would not buy so much from him), the results are going to be biased, most likely positive, and not representative of his entire customer base.

Step-by-step explanation:

Only sending the survey to his best customers will yield biased results, most likely in the positive direction.