Question

Which of the following channels is known as the direct channel? producer to middleman producer to wholesaler to retailer to consumer producer to middleman to business user producer to retailer to consumer producer to comsumer?

Answer 1

A transaction can be considered as a direct channel when the producer directly sells his/her goods to the consumers. This is done without the aid or assistance of the middleman which would provide higher costs to the part of the producer and consumer. It is one of the commonly used transactions in the industry.