A ______ is "the basic interpretive mechanism to let people know what an organization is doing and are sent out to editors and reporters in hopes of stimulating favorable stories about their organizations" (seitel, 2001.
The press release is the word to make the sentence understandable. It describes the media's interpretative mechanism for the audience to understand the behaviors of an organization. The stories are set up beforehand to editors and reporter for it be believable.
