One important metric when analyzing social media effectiveness is ________, the percentage of visitors or potential customers who take the action the marketer wanted them to take.

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Social Media metrics is an important metric that analyzes the effectiveness of your social media to your business.  Also, social media metrics can get the percentage of visitors or potential customers who are reach by the social media. There are a lot of factors that you can use in social media metrics it refers to the volume metric, reach metric, engagement metric, influence metric and share of voice metric.  
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