Question

After segmenting and defining their target​ markets, what should retailers do​ next?

Answer 1

After the segmenting and defining their target markets, the next step that the retailers should take into consideration is the type of goods that they are going to sell. This answers the question, "What?" For example, being located near the schools, their target market are the students and they should also consider what type of goods are the students mostly in need of. 

Answer 2

After segmenting and defining their target markets, the next step must retailer should do is to find a marketing and sales strategies. This process will answer the question "How are you going to market your business and your sales strategies". So, as a retailer, you must use and effective marketing strategies and sales strategies to catch your customers.