Both walmart and jcpenney initially had separate organizations for their internet channel but subsequently integrated them with stores and catalogs to address the _____ challenge of omnichannel retailing.

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The appropriate response is integrated CRM. CRM integration is building your site and CRM to work together flawlessly. Rather than utilizing your CRM to simply be a framework that holds client data in view of manual passages, coordinating your site/showcasing robotization programming gets significant client data specifically into your CRM.
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