Both walmart and jcpenney initially had separate organizations for their internet channel but subsequently integrated them with stores and catalogs to address the _____ challenge of omnichannel retailing.
The appropriate response is integrated CRM. CRM integration is building your site and CRM to work together flawlessly. Rather than utilizing your CRM to simply be a framework that holds client data in view of manual passages, coordinating your site/showcasing robotization programming gets significant client data specifically into your CRM.
