Question

Rob is working on the promotional plan for a new bicycle helmet that has added technology to sense when a bicycler has fallen and had a head injury. the technology then releases an audible signal that will help others know that there is an injury which needs treatment. this is considered to be a new product that is in the introduction stage of the product life cycle. which type of promotion should rob focus on?

Answer 1

Based on the scenario above about Rob who is working on his promotional plan for a helmet of a new bicycle, the type of promotion that he should focus on would be PIONEER. Since this product is considered as a new innovation, he should focus on advertising what the product is all about most especially its benefits, and how it differs from any ordinary helmet.