6.
TFC=$100,000, Price=$4, VC/unit=$2. BEP (units)=_______.
10,000
20,000
25,000
50,000
1.
A local full-service furniture wholesaler usually deals with price-conscious interior decorators who do not desire such services as delivery and extended warranties. The wholesaler should consider the use of
bundled pricing.
unbundled pricing.
the price-quality association.
price lining.
2.
A researcher is concerned that the public will not properly interpret its commercials due to the high level of symbolism. The firm is concerned about which stage in the channel of communication?
Source
Encoding
Promotional budgeting
Decoding
