The Iconic (online fashion store)
Strategy: What is the strategic purpose of your business? What tactical approach is used to compete? What recommendations can you provide about the relevance of these strategies today?
External forces analysis: what are the external opportunities and threats facing your business? Make recommendations on how your business can plan and respond to these external forces.
Ethics and social responsibility: At what level of ethics and CSR is your business operating? Is this enough? What recommendations can you provide?
Business culture: Using Schein’s three layers, describe the culture. Using Cameron & Quinn’s Typology identify the type of culture. Is this suitable? What recommendations can you provide?
Structure: Discuss the factors that are influencing the design of your company. In your opinion, discuss whether your company should utilize a more mechanical or organic system?
