Question

__________ segmentation is the most common basis of consumer market segmentation because these segments are easy to define and usually easy to reach.

Answer 1

The term that fits the blank is DEMOGRAPHIC. Demographic segmentation is considered easier to define because it is always available and more achievable. This kind of segmentation covers the market's age, gender, race, education, religion, ethnicity and even the income. This is easier to use and mostly applicable to any organization.

Answer 2

Answer:

demographic

Explanation:

demographic segregation is  - divides the market into smaller categories based on demographic factors, such as age, gender and income