a consumer can recognize problems as either an opportunity or a need. how should promotions differ between those emphasizing opportunities and those emphasizing needs?

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20-12-2022
Business

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a consumer can recognize problems as either an opportunity or a need. how should promotions differ between those emphasizing opportunities and those emphasizing needs?

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qwcricket qwcricket · Answer 1 · 2022-12-26T07:51:34+01:00

Promotions should differ by emphasizing needs and should give locations where the products can be purchased.

Opportunities-focused promotions are typically centred on showcasing a promising future and emphasizing the potential advantages of a good or service. These promotions frequently aim to improve the target audience's ideal situation or intended result. Promotions focusing on opportunities need to be clear and precise about the advantages a product can offer, and they should try to excite and urge the audience to act.

This could entail using language that stresses the possibility of development, success, or personal fulfilment. It could also involve the use of client testimonials or product examples in use. Promotions that emphasize needs, are focused on addressing a specific problem or challenge that the target audience is facing. These types of promotions should give locations where the product can be purchased, as well as provide information about how the product can meet the needs of the audience.