All of the following are considered intermediaries except manufacturers.
In order to sell their products, businesses may need assistance from other parties. Intermediaries are the outside parties. A corporation can distribute, sell, and market its goods to clients with the aid of intermediaries. In the distribution chain, marketing intermediaries serve as a bridge between different phases.
Customers can access products more easily thanks to intermediaries. Intermediaries can increasingly be viewed on digital platforms thanks to recent technology developments and growth in consumer digital involvement. There are four primary categories of intermediaries in the distribution system. Agents and brokers, wholesalers, distributors, and retailers are the four primary categories of intermediaries.
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