In this case, argonaut has focused on gaining a strong competitive advantage through people differentiation.
A marketing technique called differentiation is utilized to set one product apart from others in the same category. Compared to other marketing strategies like positioning and branding, it is different.
Utilizing a differentiation approach will help your business stand out from otherwise like rivals in the marketplace.
The technique of managing individuals or groups of employees differently based on the value they provide to a business utilizing workforce-based or job-based approaches is known as human resource (HR) differentiation.
You can distinguish your products or services in a number of ways. You might provide them for less than your rivals do, deliver greater value than they do, or open up new markets for goods that weren't previously available.
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