Respuesta :
advertising is more helpful than personal selling.
Advertising will be more beneficial for the business during the pre-purchase phase since it will ensure that the buyer is aware of the existence of the product. Alternatives are not pertinent in this case. In comparison to other strategies, advertising will be more effective during the pre-purchase time.
Three stages—the prepurchase stage, the purchase stage, and the postpurchase stage—could be identified in the purchasing process. Consumers might utilize marketing as a source to learn that the good or service they're seeking for is available during the prepurchase phase. Individual selling could not be as successful given that consumers currently know little about the brand, where to find the goods, and its key attributes.
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