Manufacturers and service providers utilize the payment of advertising allowance to retailers as a tool to boost sales and boost profits.
This concession encourages merchants to promote products to customers, boosting the popularity of a manufacturer's brand.Manufacturers and service providers utilize the payment of advertising allowance to retailers as a tool to boost sales and boost profits. This concession encourages merchants to promote products to customers, boosting the popularity of a manufacturer's brand.
Advertising allowance programs and practices will differ from company to company, but in utmost cases, a manufacturer will either pay for a share of a retailer's advertising costs, or give them with images, plates, or product backing to produce an announcement. They may also give a finished announcement that may or may not be customizable for a particular retailer or locale.
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