promotional strategies can assist in moving a product through the channel of distribution. (a) briefly explain how a pull strategy could be deployed in promoting a product through a channel of distribution. (b) provide an example to support your answer.

Companies employ pull promotional strategies to raise consumer demand for their goods. These strategies make use of promotions, word-of-mouth, and advertising to pique the interest of consumers in a product. Pull marketing strategies may involve advertising campaigns or promotional tactics that entice customers, such as offering discounts. Utilizing engaging strategies may develop devoted clients who not only purchase things but also recommend them to others. When there is a significant demand for a product, marketing teams utilize pull methods to nudge buyers in that direction.

For example, The pull strategy used by car dealership Annie's Automotive includes hosting an open house. The business produces print ads for the neighborhood newspaper as well as digital ads for social media in an effort to increase attendance. By running numerous advertisements, Annie's Automotive was able to draw a sizable crowd to their open house, which brought in a few new clients.

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