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The unforeseen nature of the ignored stimulus is the primary feature that distinguishes inattentional blindness from other failures in awareness.

When a person is unable to perceive an unexpected stimulus that is directly in front of them without any visual deficits or impairments, this condition is known as inattentional blindness or inattentive blindness. When one can no longer pay attention to all the stimuli in a setting, a brief "blindness" effect might occur, preventing people from seeing unexpected but frequently salient things or stimuli. It is associated with but distinct from other visual awareness failures such visual masking, repetition blindness, and change blindness. The shortest-term component of memory is sensory memory. It is the ability to retain perceptions of concrete data once the first improvements are complete. It functions as a kind of cushion for the precise, yet rapid enhancements received through the five senses of sight, hearing, smell, taste, and contact.

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