They will also sometimes cut out what kevin believes are the most important points to make the news fit. however, kent accepts these disadvantages because free publicity offers the advantage of accuracy.
Hence, the correct option is c. accuracy.
Utilising positive press coverage of your firm or products in the news or business press; fostering a positive working connection with local press representatives. Free exposure can help you market and grow your company, draw in new customers, and develop your company's credibility and reputation all without spending any money. Free publicity has different meanings and values for different businesses. There isn't a one-size-fits-all strategy that works. You must set objectives and specify a public relations strategy for your own company.
To know more about publicity offer here
https://brainly.com/question/22996260
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