Respuesta :
Demographics refers to lifestyle and psychological characteristics, such as activities, interests, and opinions shared by large groups of people. This statement is false.
Psychographics refers to lifestyle and psychological characteristics, such as activities, interests, and opinions shared by large groups of people.
A qualitative methodology called psychographics is used to describe human features based on psychological characteristics. The study of personality, values, opinions, attitudes, hobbies, and lifestyles has been done using psychographics.
Study of consumers' behaviors, interests, and opinions (AIO variables), as well as values and lifestyles, are two methods of psychographic analysis (VALS).
The study of overt behavior and cognitive characteristics including attitudes, interests, views, and beliefs are both covered by psychographics (e.g., activities).
Marketing, demography, opinion research, prediction, and social research in general can all benefit from psychological studies of people or communities.
Contrast psychographic characteristics with demographic factors (like age and gender), behavioral factors (like purchase or usage statistics), and organizational descriptors (also known as firmographic factors).
To know more about psychographics:
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