A person who influences public opinion through their notoriety, accomplishments, or visibility in the media is known as an opinion leader.
An organization or individual who has enough authority or influence over a given topic to influence choices at the corporate and organizational levels is referred to as an opinion leader.
Opinion leaders, also known as KOLs (Key Opinion Leaders), have the power to affect decisions in a variety of contexts and fields, including society, current events, and the media. Different opinion leaders influence and persuade various social groups in our society, mostly in the business sector. Because they may sway and affect consumer decisions, opinion leaders are crucial in marketing. The two-step flow model of communication is supported by opinion leader proponents.
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