Question

as the marketing director for kia motors, you've been tasked with marketing a new, moderately priced vehicle that runs on gas or electric and meets high safety standards. it seats up to five, holds a lot of cargo, and features an onboard vacuum cleaner. which of the following market segments will you focus on primarily?

Answer 1

Budget-minded families with growing children market segments will be  focused  primarily on.

Organizing potential customers into groups or segments with comparable demands and responses to marketing actions is referred to as market segmentation in marketing. Market segmentation helps businesses to target various customer groups who view the entire worth of particular goods and services in a variety of ways.

Market segmentation makes the assumption that various market segments require various marketing strategies, including various products, prices, promotions, distribution, and other marketing elements.

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