True- When maintaining control over patented technology is crucial to a foreign growth, the greenfield venture option might be helpful.
A greenfield venture is a type of market entrance strategy that involves creating a new, fully-owned subsidiary and all of its facilities from scratch in a foreign nation. Through Greenfield Venture, a company can enter a new market on its own, without the assistance of an existing competitor. Even while establishing a greenfield venture is typically more difficult and expensive, the business has the most control over the process. This is so that the company may create its own culture and organizational structure by starting the project from scratch. As a result, a company has total authority over the management of its Greenfield Venture.
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