This statement is False. Small business marketing is best defined as the strategic process of identifying, anticipating and satisfying the customer requirements which is profitable to them. It includes the development of products and services, pricing, promotion, distribution and customer service.
It is a process of researching, creating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. It is a crucial part of an organization's success and involves making decisions about target markets, positioning, marketing mix, and implementation and control of marketing activities.
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