Idea Screening is the first filter in the new-product development process. It serves to eliminate new-product ideas.
When creating a new product, there are seven crucial phases. These are listed below:
generating Idea
Screening idea
concept creation and evaluation
Marketing plan and financial analysis
Product testing and development
Launch of a product
Screening idea-
Numerous various elements will determine which ideas you should pursue and which ones you should abandon. Along with technical viability, the most important product changes, and the anticipated advantages for your customers, you must think about the marketing potential of your new product.
It is ideal to carry out this step of the product development process within your company. Experts from different teams can help with aspects like evaluating your idea's marketability, the resources needed, and the technological needs.
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