Question

when determining the top most valuable global brand in 2018, three criteria were used: (1) the financial performance of the branded product, (2) the ability of the brand to draw a premium price or significantly impact the company's profits, and (3) the

Answer 1

The part the brand plays in swaying consumer opinion.

Define a global brand.

Global branding is the management of a brand across areas where it competes with the aim of increasing its strength and awareness. International or global branding are two terms that have been used to describe this strategy.

When a brand adjusts to the preferences of consumers in a particular nation or region, it succeeds more widely. Global brands modify their marketing strategies to incorporate the language of the target audience as well as significant imagery and pictures that reflect the audience's geography and demographics. Use global branding to increase your brand's recognition among people from different countries and cultural backgrounds.

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