Using the consumer products classification system, Likely to be true of the consumer factors for convenience products is Consumers tend to plan extensively before buying them.
Option B is correct.
There are four main categories within the consumer goods category: comfort merchandise, shopping products, specialty merchandise, and unsought products. Each categories goods will be described, examples will be provided, and relevant marketing strategies will be discussed in this article.
The term "product classification" is used in marketing and business to classify products according to how and why consumers buy them. Companies' methods of product promotion and distribution, as well as other sales-related factors like pricing, can be altered by these distinctions.
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