the role of brand names and advertising which of the following statements about expenditures on advertising is true? when a firm spends a small amount of money on advertising, this signals that the quality of the good is high. if a firm knows its product is of low quality, it will be willing to spend large amounts of money on advertising. when a firm spends a large amount of money on advertising, advertising can be construed as a signal of quality. read the following example and determine whether it illustrates a common critique or defense of advertising.
