The urban overload hypothesis states that because urban residents tend to keep to themselves, they are less willing to offer assistance than residents of rural towns.
Stanley Milgram developed the urban overload theory in 1970. According to Milgram's theory, city residents are continually exposed to environmental stimuli.
People who live in cities must learn how to block out some things to cope.
In his paper titled "The Experience of Living in Cities," social psychologist Stanley Milgram claims that whether you live in a city or a small town will have a significant impact on how you react to this situation.
If you reside in a small town, you probably would pull over and assist the woman. On the other hand, Urban inhabitants are more likely to pass by and disregard the woman's pleading.
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