Colton can purchase up to 28 shares of Apple stock (AAPL) with his $10,000 in cash. This is calculated by taking the initial margin of 70% (7000) and dividing it by the current share price of $250. 7000 / 250 = 28.
The price at which one share of a corporation would be purchased is known as the share price or stock price. A share's price is not constant; rather, it changes over time in response to market factors. It is likely to rise if the business is thought to be performing well or decline if it isn't living up to expectations. A company's initial public offering (IPO), in which the price of one share is fixed in accordance with the perceived supply of and demand for that company's stock, is how hare prices are established. A bookrunner, a top manager hired particularly to assist the company in determining the right price for its IPO, typically sets the prices.
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