The tendency for individuals to place their own racial or cultural group at the center of their observations is known as Ethnocentrism.
The word ethnocentrism is derived from two Greek words: "ethnos" and "kentron". Ethnos means nation while Kentron means center which means center of the nation.
Ethnocentrism is keeping an individual's cultures, beliefs, practices and behaviors over others. Mostly an individual judge others' beliefs, race and practices comparing them with their own mostly by defaming others.
Often, this leads to negativity and criticism. Individuals try to set their own culture as default or normal. Ethnocentrism also leads to misunderstanding and rude behavior.
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