Question

Samuel is an insurance salesman. He loves the job because he makes a very good living at it. However, convincing people that they need insurance is somewhat challenging because they do not spend much time thinking about their insurance needs. Insurance is an example of a ____ product.
Group of answer choices
a. specialty
b. uncovered
c. unknown
d. unsought
e. understood

Answer 1

The Answer is (D) Unsought.

Goods and services are referred to as unsought products when the customer either does not know about them or knows about but usually does not consider purchasing and the purchase of which arises due to danger or the fear of danger and lack of desire.

Why are unsought products important?

Unsought products are a unique beast. These items certainly have a use in the marketplace, but require additional marketing tactics and extra exposure to motivate and inform consumers. They are often extremely specific, so they appeal to very niche audiences.

Insurance is an example of unsought product.

To know more about Unsought Product : https://brainly.com/question/29037384

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