Respuesta :
Paid media is when a brand creates messages and distributes them through a communication channel that it directly owns. False. A brand (or corporate or charity organization) creates messages that are
disseminated .
Paid media can increase brand exposure and reputation, much as earned media. But the opportunity to target particular audiences who are most likely to interact with your business is the largest advantage of sponsored advertising. Print media (books, magazines, and newspapers), television, movies, video games, music, cell phones, various types of software, and the Internet are just a few of the many formats available for modern media. Brands spend money on content promotion to reach large audiences with their message. Paid media is a component of a brand's strategy to boost traffic, sales, and click-through conversions, which in turn boosts revenue. Media is a crucial element of a digital strategy for brand recognition and revenue growth.
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