In order to attract customers to visit a retail store, sellers may offer loss-leader pricing, or real bargain prices, because the sellers hope that once customers are at the store they will purchase other items that are not priced so low.
The loss-leader pricing can be referred to or considered as a pricing strategy wherein the seller is able to offer some products at a lower price, or maybe losses, to attract a higher customer footfall.
This higher customer footfall also leads to derive higher sales. This is largely because if the customers see one product in a store at lower prices, they feel that all the products are priced lower within that store.
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