Targeting the consumers with the promotional mix in order to motivate them to approach the store for a product the series of steps a potential customer takes from being aware of a product.
The mixture of several marketing tactics used to convey the advantages of utilizing a specific good or service and to affect the purchasing decisions of their target market is known as a promotional mix.
Definition: All of the activities that inform consumers about a product, brand, or service are referred to as promotions. The goal is to raise awareness, draw customers in, and persuade them to choose the product over rivals.
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