It assisted in inciting conflict between the United States and Spain in Cuba and the Philippines, which resulted in the United States gaining control of foreign territory.
The US media extensively inflated and sensationalized the horrors General Weyler committed in Cuba before engaging in a tactic known as "yellow journalism." William R. Hearst and Joseph Pulitzer, the two media moguls of the time, were locked in a bloody battle over readership in which Hearst even "stole" some of Pulitzer's most well-known authors by persuading them to defect in exchange for money and positions. The New York Journal was Hearst's flagship publication, and the New York World was Pulitzer's. Both men were prepared to make up tales in order to increase their readership.
This "yellow journalism" supported the Cuban insurgents in the US, which had effects beyond just driving up newspaper sales. Jingoism, or the desire for an aggressive foreign policy, as well as a sense of pride in one's country, increased as a result.
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