The goal of a pull marketing strategy is to get consumers to actively look for a product and get retailers to stock it to meet direct demand.
What is an example of consumer sales promotion activity?
Samples, coupons, premiums, contests, and rebates are examples of consumer sales promotions.
What kind of advertising bolsters a particular point of view?
advertising that backs a particular point of view on a subject (for instance, an advertisement in support of gun control or nuclear power plants). Cause advertising is another name for this kind of advertising.
What sparked the expansion of the advertising sector?
After 1870, when industrialization made it easier for manufactured goods to reach a large market, advertising in the United States skyrocketed. Industry needed to recruit workers as consumers of factory goods in order to profit from this higher production rate.
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