Start by looking at the social media platforms that your buyer personas use to discover and engage with brands.
How does social listening work?
Monitoring social media channels for mentions of your brand, those of your competitors, and relevant keywords is known as social listening. You may monitor each and every mention of your business on social media in real-time by using social listening.
What do social listening tools do?
Software that tracks and examines online conversations regarding your brand, a certain subject, your competitors, or anything else that is pertinent to your business is called a social media listening tool. It gathers mentions of chosen keywords and aids in their analysis by marketers.
To know more about social listening, visit:
brainly.com/question/30006566
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