The senator was having trouble getting support for his pet piece of legislation, called the omnibus tax increase act. after soliciting input from his staff, he renamed it an act to protect the American way of life. suddenly, public opinion was on his side, and he soon had the votes he needed. the reason lies in a decision-making bias known as Framing.
When people base their decisions more on the way information is presented than just the facts themselves, this is referred to as framing bias. People may come to different conclusions or provide different judgements when the same information is given in two different ways. More specifically, framing a decision involves establishing the framework for the choice by (a) describing the goals the decision maker(s) hope to achieve with the decision's outcome and (b) highlighting difficulties and other factors that the framer believes are (or should be) present or significant. People make choices based on whether possibilities are provided with positive or negative connotations, such as a gain or a loss, according to a cognitive bias known as the framing effect.
For such more questions on public opinion
brainly.com/question/29717415
#SPJ4
