B) Yes they care because we reject the null hypothesis.
The marketing analyst performed a chi-square test in order to determine if there were differences in the preferences of car colors by women. The null hypothesis states that there is no difference in the proportions of car color preferences among women. By running the chi-square test with the given data, the analyst received a p-value of 0.000, which is less than 0.05, the significant level set at 5%.
This indicates that the differences in proportions of car color preference among women are statistically significant. Therefore, the null hypothesis is rejected and the conclusion is that women do care about the color of their cars.
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