Multinational firms are constantly faced with the dilemma of choosing between local adaptation and global integration.
International businesses are frequently forced to decide between local adaptation and global integration. Due to globalization, businesses can create their goods more cheaply. Additionally, it heightens international competition, which lowers costs and gives customers a wider range of options. The advantage of going worldwide is that you may reach a new clientele. These clients don't frequently know about your product. As a result, you can continually market your goods to this diverse group of clients.
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